Analysis of Business Behavior in the Australian Market Under an Approach of Statistical Techniques and Economic Dimensions for Sustainable Business: A Case Study

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Output type: Journal article

UM6P affiliated Publication?: No

Author list: Delio R. Patiño-Alarcón, Fernando A. Patiño-Alarcón, Leandro L. Lorente-Leyva, Diego H. Peluffo-Ordóñez

Publication year: 2021

Journal: Lecture Notes in Networks and Systems (2367-3370)

ISSN: 2367-3370


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This paper provides a current and future business analysis of small food services and products company. Analysis methods include tabulation of the dataset, as well as hypothesis testing by comparison between directly proportional variables such as price/quality and recommendations/customer loyalty. Other calculations include key economic dimensions, decisions influenced by the JobKeeper payment scheme, data on capital expenditure expectations, and future business conditions. The results of the analyzed data show that customer and company behavior is in parallel with global trade. In particular, the growth of the digital market and customer loyalty where they find a product that meets their quality needs. The analysis finds that the company's prospects in its current position are positive. Of the four variables identified, two will be reinforced by the economic and market strategies to be implemented. The work also investigates the fact that the analysis carried out has possible limitations. Some of the limitations are that not all the company was able to register in the JobKeeper payment scheme and the lack of use of key tools for sustainable marketing.


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Last updated on 2021-24-07 at 23:16